 "Saving companies from media disasters means saving them millions of dollars in lost
revenue and damaged reputations." – Lorri Allen
Media Coaching can be conducted in a variety of ways. Lorri usually finds it best to work
with you in person. Due to the nature of crisis, that can't always be accomplished.
If you have a crisis, call the hotline immediately (214-878-8610 or 1-888-785-3466) for
emergency consultation.
Remember, it's WHEN–not IF–tragedy, violence, terror, or unethical behavior
will land you or your organization in the headlines. When you anticipate crisis, choose
one of the
following options:
Media Savvy
One month
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Media Expert
Three months
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Media Magnet
Six months
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- Create media policy
- One on-site visit to train staff
- Four 1-hour calls to discuss responses and strategy
- Unlimited e-mail consultation
on any media situations
- Analysis of apparel for on-camera appearances
- Critique of all media coverage
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- Create media policy
- One on-site visit to train staff
- Four 1-hour calls per month to discuss responses
and strategy
- Unlimited e-mail consultation on any media situations
- Analysis of apparel for on-camera
appearances
- Critique of all media coverage
- Spokesperson and C-level on-camera training
|
- Create media policy
- Two on-site visits to train staff (one is emergency drill)
- Unlimited calls to discuss
response and strategy
- Unlimited e-mail consultation on any media situations
- Analysis of apparel and previous
news coverage
- Spokesperson and C-level on-camera training
- Evaluation of annual report, Web site,
internal communications and press releases
|
|
Outcomes:
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Outcomes:
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Outcomes:
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- Establish your key messages
- Develop long-term strategies for positive publicity
- Look and sound your best on
camera
- Prepare for radio interviews
- Prepare for talk-shows
|
- Establish your key messages
- Develop long-term strategies for positive publicity
- Look and sound your best on
camera
- Prepare for radio interviews
- Prepare for talk-shows
- Face a crisis with confidence
|
- Establish and focus your key messages
- Develop long-term strategies for positive
publicity
- Look and sound your best on camera
- Prepare for radio interviews
- Prepare for talk-shows
- Face a crisis with confidence
- Fine tune your on-camera skills so you're a trusted
source
|
Sign up for a free 30-minute
Media Audit to determine which option is best for you!
"Lorri, you're incredible. I am telling others that your coaching is the best investment
they can make in taking their careers to the next level. I'm just back from a 6AM interview
on K*EYE (CBS affiliate), that I got called for at the last minute (yesterday afternoon).
I felt very much at ease, thanks to your help. You are phenomenal! I can't thank you
enough for what your media coaching services did for my recent appearance on PBS. Not
only did you help me find the ideal opportunity to showcase my story and mission, but
then you prepared me to maximize that opportunity. After working together, I felt relaxed
and confident for my appearance on PBS' "Heart Disease: The Silent Killer."
"You truly provided one-stop shopping, sharing with me the do's and don'ts gleaned
from years of experience as a reporter and on-camera personality. And your help in
selecting proper wardrobe and accessories, along with makeup tips, was invaluable,
as the show's makeup artist barely needed to touch me up."
-- Mellanie True Hills, The Health & Productivity Revitalizer
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